{"id":2321,"date":"2024-06-03T12:36:14","date_gmt":"2024-06-03T12:36:14","guid":{"rendered":"https:\/\/howtogeek.blog\/cs\/?p=2321"},"modified":"2024-06-03T12:36:14","modified_gmt":"2024-06-03T12:36:14","slug":"instagram-finds-new-ways-to-dismay-users-with-unskippable-ads-cs","status":"publish","type":"post","link":"https:\/\/howtogeek.blog\/cs\/instagram-finds-new-ways-to-dismay-users-with-unskippable-ads-cs\/","title":{"rendered":"Instagram nach\u00e1z\u00ed nov\u00e9 zp\u016fsoby, jak vyd\u011bsit u\u017eivatele nep\u0159esko\u010diteln\u00fdmi reklamami"},"content":{"rendered":"

Platformy soci\u00e1ln\u00edch m\u00e9di\u00ed, jako je Instagram, umo\u017e\u0148uj\u00ed firm\u00e1m roz\u0161\u00ed\u0159it sv\u016fj dosah a spojit se s \u0161ir\u0161\u00ed sadou publika. Vzhledem k tomu, \u017ee tyto platformy maj\u00ed obrovskou datab\u00e1zi, je to pro spole\u010dnosti ide\u00e1ln\u00ed m\u00edsto, kde mohou prezentovat a propagovat sv\u00e9 produkty a slu\u017eby. A zp\u016fsob, jak\u00fdm to d\u011blaj\u00ed, je prost\u0159ednictv\u00edm reklam, kter\u00e9 se zobrazuj\u00ed ve zdroj\u00edch u\u017eivatel\u016f, kdy\u017e je proch\u00e1zej\u00ed.<\/p>\n

Instagram, kter\u00fd je jednou z nejpopul\u00e1rn\u011bj\u0161\u00edch platforem soci\u00e1ln\u00edch m\u00e9di\u00ed, je \u010dasto prvn\u00ed volbou pro firmy, kter\u00e9 cht\u011bj\u00ed inzerovat sv\u00e9 nab\u00eddky. A dosud se reklamy objevovaly tak, \u017ee je m\u016f\u017eete p\u0159esko\u010dit proch\u00e1zen\u00edm kolem nich. Bohu\u017eel Meta nyn\u00ed testuje funkci zvanou Ad Breaks, kter\u00e1 v\u00e1m v tom ke zd\u011b\u0161en\u00ed u\u017eivatel\u016f zabr\u00e1n\u00ed. Zde se dozv\u00edte, o \u010dem nov\u00e1 funkce je.<\/p>\n

Jak\u00e9 jsou nov\u00e9 reklamn\u00ed p\u0159est\u00e1vky na Instagramu?<\/h2>\n

V sou\u010dasn\u00e9 dob\u011b m\u016f\u017eete p\u0159i proch\u00e1zen\u00ed sv\u00e9ho kan\u00e1lu na Instagramu narazit na reklamy na r\u016fzn\u00e9 produkty a slu\u017eby, jako je oble\u010den\u00ed, technick\u00e9 produkty, software a dal\u0161\u00ed. M\u016f\u017eete si vybrat, zda reklamu zobraz\u00edte, kliknut\u00edm na ni se dozv\u00edte v\u00edce o inzerovan\u00e9m produktu nebo slu\u017eb\u011b, nebo ji m\u016f\u017eete p\u0159esko\u010dit.<\/p>\n

Nicm\u00e9n\u011b podle nov\u00e9ho form\u00e1tu, kter\u00fd Instagram z\u0159ejm\u011b testuje (podle p\u0159\u00edsp\u011bvku na Redditu), nebudete moci p\u0159eskakovat reklamy t\u00edm, \u017ee je posunete. Tyto nep\u0159esko\u010diteln\u00e9 videoreklamy se budou zobrazovat ve va\u0161em zdroji stejn\u011b jako v sou\u010dasnosti, ale ve spodn\u00ed \u010d\u00e1sti budou m\u00edt \u010dasova\u010d. Ne\u017e budete moci proch\u00e1zet kolem reklamy, budete muset po\u010dkat, a\u017e vypr\u0161\u00ed \u010dasova\u010d, co\u017e m\u016f\u017ee trvat t\u0159i a\u017e p\u011bt sekund.<\/p>\n

<\/figure>\n
\n

\n\u201cAd Break\u201d tzn. nep\u0159esko\u010diteln\u00e9 reklamy nyn\u00ed na Instagramu od
\nu\/notthatogwiththename na
\nInstagramu\n<\/p>\n<\/blockquote>\n

Na rozd\u00edl od st\u00e1vaj\u00edc\u00edho form\u00e1tu, kter\u00fd za\u010dle\u0148uje reklamy do u\u017eivatelsk\u00fdch kan\u00e1l\u016f tak, \u017ee doch\u00e1z\u00ed k zanedbateln\u00e9mu p\u0159eru\u0161en\u00ed, v\u00e1s nov\u00e9 reklamn\u00ed p\u0159est\u00e1vky donut\u00ed zastavit a sledovat celou reklamu, dokud neskon\u010d\u00ed. Tento nov\u00fd form\u00e1t m\u016f\u017ee pomoci Meta generovat v\u00edce p\u0159\u00edjm\u016f spolu se st\u00e1vaj\u00edc\u00edmi mo\u017enostmi, jako jsou p\u0159edplatn\u00e9 a n\u00e1kupy v aplikaci.<\/p>\n

Reakce u\u017eivatel\u016f a probl\u00e9my s nov\u00fdm form\u00e1tem reklamy<\/h2>\n

Nov\u00e9 reklamn\u00ed p\u0159est\u00e1vky mohou b\u00fdt pro zna\u010dky p\u0159\u00ednosn\u00e9, proto\u017ee mohou zajistit lep\u0161\u00ed na\u010dasov\u00e1n\u00ed reklam a v\u011bt\u0161\u00ed expozici, zejm\u00e9na proto, \u017ee navzdory pokroku v c\u00edlen\u00ed reklam se u\u017eivatel\u016fm \u010dasto zobrazuj\u00ed irelevantn\u00ed a n\u00e1hodn\u00e9 reklamy. Krom\u011b toho jsou u\u017eivatelsk\u00e9 kan\u00e1ly nyn\u00ed napln\u011bny obsahem doporu\u010den\u00fdm AI, \u010dasto z profil\u016f, kter\u00e9 nesleduj\u00ed. Reklamy v jejich zdroji tedy nebudou nijak zvl\u00e1\u0161\u0165 ru\u0161iv\u00e9.<\/p>\n

To znamen\u00e1, \u017ee u\u017eivatelsk\u00e1 zku\u0161enost bude st\u00e1le trp\u011bt a o\u010dek\u00e1v\u00e1 se, \u017ee nov\u00fd form\u00e1t sklid\u00ed ur\u010ditou reakci, stejn\u011b jako d\u0159\u00edve nep\u0159esko\u010diteln\u00e9 reklamy na YouTube. Mnoho lid\u00ed spol\u00e9h\u00e1 na blokov\u00e1n\u00ed reklam na blokov\u00e1n\u00ed reklam na t\u00e9to platform\u011b a dal\u0161\u00edch webech a pravd\u011bpodobn\u011b tot\u00e9\u017e ud\u011blaj\u00ed i pro Instagram, jakmile budou uvedeny nov\u00e9 nep\u0159esko\u010diteln\u00e9 reklamy.<\/p>\n

U\u017eivatel\u00e9 ji\u017e za\u010dali vyjad\u0159ovat sv\u00e9 obavy a nespokojenost na f\u00f3rech, jako je Reddit, a tento krok by mohl m\u00edt opa\u010dn\u00fd \u00fa\u010dinek pro Instagram, pokud by to u\u017eivatele donutilo opustit platformu. Reklamn\u00ed p\u0159est\u00e1vky mohou naru\u0161it tok u\u017eivatel\u016f a v\u00e9st k ni\u017e\u0161\u00ed \u00farovni zapojen\u00ed a mnoho u\u017eivatel\u016f ji\u017e zva\u017euje p\u0159echod na konkuren\u010dn\u00ed mo\u017enosti, jako je TikTok.<\/p>\n

Nov\u00e9 reklamn\u00ed p\u0159est\u00e1vky na Instagramu jsou v sou\u010dasn\u00e9 dob\u011b k dispozici vybran\u00e9mu po\u010dtu u\u017eivatel\u016f, co\u017e nazna\u010duje, \u017ee funkce je testov\u00e1na, ne\u017e bude zp\u0159\u00edstupn\u011bna \u0161ir\u0161\u00edmu publiku. Pr\u00e1v\u011b te\u010f nev\u00edme, zda Meta bude spou\u0161t\u011bt sv\u00e9 nov\u00e9 nep\u0159esko\u010diteln\u00e9 reklamy v\u0161em, nebo ne. Doufejme, \u017ee zp\u011btn\u00e1 vazba od u\u017eivatel\u016f p\u0159inut\u00ed spole\u010dnost tento krok p\u0159ehodnotit.<\/p>\n","protected":false},"excerpt":{"rendered":"

Platformy soci\u00e1ln\u00edch m\u00e9di\u00ed, jako je Instagram, umo\u017e\u0148uj\u00ed firm\u00e1m roz\u0161\u00ed\u0159it sv\u016fj dosah a spojit se s \u0161ir\u0161\u00ed sadou publika. Vzhledem k tomu, \u017ee tyto platformy maj\u00ed obrovskou datab\u00e1zi, je to pro spole\u010dnosti ide\u00e1ln\u00ed m\u00edsto, kde mohou prezentovat a propagovat sv\u00e9 produkty a slu\u017eby. A zp\u016fsob, jak\u00fdm to d\u011blaj\u00ed, je prost\u0159ednictv\u00edm reklam, kter\u00e9 se zobrazuj\u00ed ve zdroj\u00edch […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[7,126],"class_list":["post-2321","post","type-post","status-publish","format-standard","hentry","category-how-to","tag-instagram","tag-microsoft"],"acf":[],"_links":{"self":[{"href":"https:\/\/howtogeek.blog\/cs\/wp-json\/wp\/v2\/posts\/2321","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/howtogeek.blog\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/howtogeek.blog\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/howtogeek.blog\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/howtogeek.blog\/cs\/wp-json\/wp\/v2\/comments?post=2321"}],"version-history":[{"count":1,"href":"https:\/\/howtogeek.blog\/cs\/wp-json\/wp\/v2\/posts\/2321\/revisions"}],"predecessor-version":[{"id":2322,"href":"https:\/\/howtogeek.blog\/cs\/wp-json\/wp\/v2\/posts\/2321\/revisions\/2322"}],"wp:attachment":[{"href":"https:\/\/howtogeek.blog\/cs\/wp-json\/wp\/v2\/media?parent=2321"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/howtogeek.blog\/cs\/wp-json\/wp\/v2\/categories?post=2321"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/howtogeek.blog\/cs\/wp-json\/wp\/v2\/tags?post=2321"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}