{"id":2863,"date":"2024-07-23T06:09:12","date_gmt":"2024-07-23T06:09:12","guid":{"rendered":"https:\/\/howtogeek.blog\/cs\/?p=2863"},"modified":"2024-07-23T06:09:12","modified_gmt":"2024-07-23T06:09:12","slug":"google-abandons-plans-to-phase-out-third-party-cookies-in-chrome-cs","status":"publish","type":"post","link":"https:\/\/howtogeek.blog\/cs\/google-abandons-plans-to-phase-out-third-party-cookies-in-chrome-cs\/","title":{"rendered":"Google opou\u0161t\u00ed pl\u00e1ny na postupn\u00e9 vy\u0159azen\u00ed soubor\u016f cookie t\u0159et\u00edch stran v prohl\u00ed\u017ee\u010di Chrome"},"content":{"rendered":"<p>V p\u0159ekvapiv\u00e9m obratu ud\u00e1lost\u00ed Google ozn\u00e1mil, \u017ee nebude postupn\u011b vy\u0159azovat soubory cookie t\u0159et\u00edch stran ve sv\u00e9m prohl\u00ed\u017ee\u010di Chrome, jak bylo p\u016fvodn\u011b pl\u00e1nov\u00e1no. Toto rozhodnut\u00ed znamen\u00e1 v\u00fdznamn\u00fd posun od d\u0159\u00edv\u011bj\u0161\u00edho postoje spole\u010dnosti k pos\u00edlen\u00ed soukrom\u00ed u\u017eivatel\u016f.<\/p>\n<p>Co to tedy pro v\u00e1s jako ka\u017edodenn\u00edho u\u017eivatele internetu znamen\u00e1? Poj\u010fme si to rozebrat:<\/p>\n<ul>\n<li>V\u00e1\u0161 z\u00e1\u017eitek z prohl\u00ed\u017een\u00ed se dramaticky nezm\u011bn\u00ed. Tyto mal\u00e9 datov\u00e9 soubory, kter\u00e9 pom\u00e1haj\u00ed web\u016fm zapamatovat si va\u0161e preference a p\u0159ihla\u0161ovac\u00ed \u00fadaje, z\u016fstanou kolem.<\/li>\n<li>C\u00edlen\u00e9 reklamy budou pokra\u010dovat. Pokud jste n\u011bkdy p\u0159em\u00fd\u0161leli nad t\u00edm, pro\u010d v\u00e1s reklamy pron\u00e1sleduj\u00ed po internetu, hraj\u00ed v tom velkou roli soubory cookie t\u0159et\u00edch stran.<\/li>\n<li>P\u0159ich\u00e1z\u00ed v\u00edce kontroly. Google \u0159\u00edk\u00e1, \u017ee v prohl\u00ed\u017ee\u010di Chrome p\u0159edstav\u00ed novou funkci, kter\u00e1 v\u00e1m umo\u017en\u00ed informovan\u011b se rozhodovat o tom, jak budou va\u0161e data na r\u016fzn\u00fdch webech pou\u017e\u00edv\u00e1na.<\/li>\n<li>Obavy o soukrom\u00ed p\u0159etrv\u00e1vaj\u00ed. Zat\u00edmco Google to pova\u017euje za poskytnut\u00ed v\u011bt\u0161\u00edho v\u00fdb\u011bru u\u017eivatel\u016f, zast\u00e1nci soukrom\u00ed se ob\u00e1vaj\u00ed, \u017ee by to mohlo znamenat men\u0161\u00ed ochranu va\u0161ich online dat.<\/li>\n<\/ul>\n<p>Pro ty, kdo jsou zv\u011bdav\u00ed na \u0161ir\u0161\u00ed obr\u00e1zek, toto rozhodnut\u00ed p\u0159ich\u00e1z\u00ed po letech vz\u00e1jemn\u00fdch vz\u00e1jemn\u00fdch vztah\u016f mezi spole\u010dnost\u00ed Google, inzerenty a regula\u010dn\u00edmi org\u00e1ny. Inzerenti na tyto soubory cookie do zna\u010dn\u00e9 m\u00edry spol\u00e9haj\u00ed p\u0159i poskytov\u00e1n\u00ed personalizovan\u00fdch reklam, zat\u00edmco hl\u00edda\u010di ochrany soukrom\u00ed ji\u017e dlouho kritizuj\u00ed jejich pou\u017eit\u00ed pro sledov\u00e1n\u00ed u\u017eivatel\u016f na cel\u00e9m webu.<\/p>\n<p>\u00dakolem spole\u010dnosti Google je nyn\u00ed vyv\u00e1\u017eit pot\u0159eby sv\u00e9ho reklamn\u00edho byznysu (kter\u00fd, p\u0159iznejme si to, vyd\u011bl\u00e1vaj\u00ed v\u011bt\u0161inu sv\u00fdch pen\u011bz) s rostouc\u00edmi po\u017eadavky na soukrom\u00ed u\u017eivatel\u016f. Slibuj\u00ed, \u017ee budou spolupracovat s regula\u010dn\u00edmi org\u00e1ny, aby zajistili, \u017ee jejich nov\u00fd p\u0159\u00edstup spl\u0148uje standardy ochrany soukrom\u00ed.<\/p>\n<p>Zat\u00edmco \u010dek\u00e1me na dal\u0161\u00ed podrobnosti o nov\u00fdch funkc\u00edch v\u00fdb\u011bru u\u017eivatel\u016f Google, je to dobr\u00e1 p\u0159ipom\u00ednka, abyste byli informov\u00e1ni o sv\u00e9m soukrom\u00ed online.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>V p\u0159ekvapiv\u00e9m obratu ud\u00e1lost\u00ed Google ozn\u00e1mil, \u017ee nebude postupn\u011b vy\u0159azovat soubory cookie t\u0159et\u00edch stran ve sv\u00e9m prohl\u00ed\u017ee\u010di Chrome, jak bylo p\u016fvodn\u011b pl\u00e1nov\u00e1no. Toto rozhodnut\u00ed znamen\u00e1 v\u00fdznamn\u00fd posun od d\u0159\u00edv\u011bj\u0161\u00edho postoje spole\u010dnosti k pos\u00edlen\u00ed soukrom\u00ed u\u017eivatel\u016f. Co to tedy pro v\u00e1s jako ka\u017edodenn\u00edho u\u017eivatele internetu znamen\u00e1? Poj\u010fme si to rozebrat: V\u00e1\u0161 z\u00e1\u017eitek z prohl\u00ed\u017een\u00ed se dramaticky [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[175,126],"class_list":["post-2863","post","type-post","status-publish","format-standard","hentry","category-how-to","tag-google-chrome","tag-microsoft"],"acf":[],"_links":{"self":[{"href":"https:\/\/howtogeek.blog\/cs\/wp-json\/wp\/v2\/posts\/2863","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/howtogeek.blog\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/howtogeek.blog\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/howtogeek.blog\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/howtogeek.blog\/cs\/wp-json\/wp\/v2\/comments?post=2863"}],"version-history":[{"count":1,"href":"https:\/\/howtogeek.blog\/cs\/wp-json\/wp\/v2\/posts\/2863\/revisions"}],"predecessor-version":[{"id":2864,"href":"https:\/\/howtogeek.blog\/cs\/wp-json\/wp\/v2\/posts\/2863\/revisions\/2864"}],"wp:attachment":[{"href":"https:\/\/howtogeek.blog\/cs\/wp-json\/wp\/v2\/media?parent=2863"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/howtogeek.blog\/cs\/wp-json\/wp\/v2\/categories?post=2863"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/howtogeek.blog\/cs\/wp-json\/wp\/v2\/tags?post=2863"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}