{"id":5691,"date":"2024-11-18T06:49:38","date_gmt":"2024-11-18T06:49:38","guid":{"rendered":"https:\/\/howtogeek.blog\/cs\/?p=5691"},"modified":"2024-11-18T06:49:38","modified_gmt":"2024-11-18T06:49:38","slug":"top-8-hotjar-alternatives-to-consider-in-2024","status":"publish","type":"post","link":"https:\/\/howtogeek.blog\/cs\/top-8-hotjar-alternatives-to-consider-in-2024\/","title":{"rendered":"8 nejlep\u0161\u00edch alternativ Hotjar, kter\u00e9 je t\u0159eba zv\u00e1\u017eit v roce 2024"},"content":{"rendered":"<p>Majitel\u00e9 webov\u00fdch str\u00e1nek \u010dasto hledaj\u00ed zp\u016fsoby, jak zv\u00fd\u0161it zapojen\u00ed u\u017eivatel\u016f a zlep\u0161it \u010ditelnost obsahu prost\u0159ednictv\u00edm efektivn\u00edho sledov\u00e1n\u00ed aktivity u\u017eivatel\u016f. Hotjar, software pro webovou anal\u00fdzu zalo\u017een\u00fd v roce 2014, si z\u00edskal oblibu mezi webov\u00fdmi administr\u00e1tory a bloggery pro sv\u00e9 robustn\u00ed funkce. Pokud v\u0161ak hled\u00e1te p\u0159esn\u011bj\u0161\u00ed alternativy sledov\u00e1n\u00ed dat, je k dispozici n\u011bkolik vynikaj\u00edc\u00edch mo\u017enost\u00ed, kter\u00e9 mohou poskytnout hlub\u0161\u00ed vhled do chov\u00e1n\u00ed u\u017eivatel\u016f.<\/p>\n<h2 class=\"wp-block-heading\"><strong>Nejlep\u0161\u00ed alternativy Hotjar pro rok 2024<\/strong><\/h2>\n<p>Pokud Hotjar zcela nespl\u0148uje va\u0161e pot\u0159eby, nebojte se! R\u016fzn\u00e9 v\u00fdkonn\u00e9 n\u00e1stroje pro anal\u00fdzu n\u00e1v\u0161t\u011bvnosti mohou osv\u011btlit, jak u\u017eivatel\u00e9 interaguj\u00ed s va\u0161\u00edm webem nebo aplikac\u00ed, co\u017e v\u00e1m pom\u016f\u017ee optimalizovat va\u0161i obsahovou strategii.<\/p>\n<h3 class=\"wp-block-heading\"><strong>1. Cel\u00fd p\u0159\u00edb\u011bh<\/strong><\/h3>\n<figure class=\"wp-block-image\"><img alt=\"Cel\u00fd p\u0159\u00edb\u011bh\" decoding=\"async\" src=\"https:\/\/cdn.howtogeek.blog\/wp-content\/uploads\/2024\/11\/FullStory.webp\" title=\"Cel\u00fd p\u0159\u00edb\u011bh\"\/><\/figure>\n<p>FullStory umo\u017e\u0148uje u\u017eivatel\u016fm prov\u00e1d\u011bt rozs\u00e1hl\u00e9 vyhled\u00e1v\u00e1n\u00ed a filtrovat u\u017eivatelsk\u00e9 akce nap\u0159\u00ed\u010d r\u016fzn\u00fdmi sc\u00e9n\u00e1\u0159i proch\u00e1zen\u00ed. Tato platforma vynik\u00e1 v anal\u00fdze digit\u00e1ln\u00edho z\u00e1\u017eitku, nab\u00edz\u00ed pokro\u010dil\u00e9 mo\u017enosti vyhled\u00e1v\u00e1n\u00ed a p\u0159ehr\u00e1v\u00e1n\u00ed relac\u00ed ve stylu videa pro komplexn\u00ed anal\u00fdzu u\u017eivatelsk\u00fdch relac\u00ed. Jeho slo\u017eit\u00e9 n\u00e1stroje pro lad\u011bn\u00ed jsou v\u00fdhodn\u00e9 zejm\u00e9na pro v\u00fdvoj\u00e1\u0159e.<\/p>\n<p><strong>Prozkoumejte v\u00edce na: <a href=\"https:\/\/www.fullstory.com\/\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\">FullStory<\/a><\/strong><\/p>\n<h3 class=\"wp-block-heading\"><strong>2. Tok my\u0161i<\/strong><\/h3>\n<figure class=\"wp-block-image\"><img alt=\"Tok my\u0161i\" decoding=\"async\" src=\"https:\/\/cdn.howtogeek.blog\/wp-content\/uploads\/2024\/11\/Mouseflow.webp\" title=\"Tok my\u0161i\"\/><\/figure>\n<p>Mouseflow je v\u00fdkonn\u00fd n\u00e1stroj pro p\u0159ehr\u00e1v\u00e1n\u00ed relace a teplotn\u00ed mapu, kter\u00fd sleduje u\u017eivatelsk\u00e1 kliknut\u00ed, pohyby a chov\u00e1n\u00ed p\u0159i posouv\u00e1n\u00ed. T\u00edm, \u017ee vizualizuje aktivitu n\u00e1v\u0161t\u011bvn\u00edk\u016f na va\u0161em webu, zjednodu\u0161uje proces rozhodov\u00e1n\u00ed na z\u00e1klad\u011b zapojen\u00ed u\u017eivatel\u016f. D\u00edky tomu je silnou alternativou k Hotjar, zejm\u00e9na pro podrobnou anal\u00fdzu chov\u00e1n\u00ed u\u017eivatel\u016f.<\/p>\n<p><strong>V\u00edce najdete na: <a href=\"https:\/\/mouseflow.com\/\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\">Mouseflow<\/a><\/strong><\/p>\n<h3 class=\"wp-block-heading\"><strong>3. Viditeln\u00e9<\/strong><\/h3>\n<figure class=\"wp-block-image\"><img alt=\"Viditeln\u00e9\" decoding=\"async\" src=\"https:\/\/cdn.howtogeek.blog\/wp-content\/uploads\/2024\/11\/Matomo.webp\" title=\"Viditeln\u00e9\"\/><\/figure>\n<p>Matomo, d\u0159\u00edve zn\u00e1m\u00fd jako Piwik, vynik\u00e1 jako open-source alternativa k Hotjar. Jako platforma s vlastn\u00edm hostitelem zrcadl\u00ed mnoho funkc\u00ed Google Analytics a z\u00e1rove\u0148 poskytuje u\u017eivatel\u016fm \u00fapln\u00e9 vlastnictv\u00ed jejich dat. D\u00edky tomu je p\u0159esv\u011bd\u010divou volbou pro ty, kte\u0159\u00ed up\u0159ednost\u0148uj\u00ed soukrom\u00ed a suverenitu dat.<\/p>\n<p><strong>V\u00edce se dozv\u00edte na: <a href=\"https:\/\/matomo.org\/\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\">Matomo<\/a><\/strong><\/p>\n<h3 class=\"wp-block-heading\"><strong>4. Smartlook<\/strong><\/h3>\n<figure class=\"wp-block-image\"><img alt=\"Smartlook\" decoding=\"async\" src=\"https:\/\/cdn.howtogeek.blog\/wp-content\/uploads\/2024\/11\/Smartlook.webp\" title=\"Smartlook\"\/><\/figure>\n<p>Smartlook si z\u00edskal reputaci poskytov\u00e1n\u00edm p\u0159esn\u00e9 anal\u00fdzy pro webov\u00e9 str\u00e1nky i mobiln\u00ed aplikace. Jeho n\u00e1kladov\u011b efektivn\u00ed \u0159e\u0161en\u00ed z n\u011bj d\u011blaj\u00ed obl\u00edbenou volbu pro podniky, kter\u00e9 hledaj\u00ed komplexn\u00ed analytick\u00fd n\u00e1stroj, zejm\u00e9na pokud se Hotjar uk\u00e1\u017ee jako p\u0159\u00edli\u0161 drah\u00fd.<\/p>\n<p><strong>Prozkoumejte Smartlook na: <a href=\"https:\/\/www.smartlook.com\/\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\">Smartlook<\/a><\/strong><\/p>\n<h3 class=\"wp-block-heading\"><strong>5. WalkMe<\/strong><\/h3>\n<figure class=\"wp-block-image\"><img alt=\"WalkMe\" decoding=\"async\" src=\"https:\/\/cdn.howtogeek.blog\/wp-content\/uploads\/2024\/11\/asset_hWNETIClBFs8zrF0.webp\" title=\"WalkMe\"\/><\/figure>\n<p>WalkMe slou\u017e\u00ed jako komplexn\u00ed digit\u00e1ln\u00ed platforma zam\u011b\u0159en\u00e1 na zlep\u0161en\u00ed osvojen\u00ed u\u017eivateli prost\u0159ednictv\u00edm efektivn\u00edho \u0159\u00edzen\u00ed zm\u011bn a veden\u00ed v re\u00e1ln\u00e9m \u010dase. D\u00edky jeho rozs\u00e1hl\u00fdm funkc\u00edm je WalkMe silnou n\u00e1hradou za Hotjar, zejm\u00e9na pro podniky zam\u011b\u0159uj\u00edc\u00ed se na zav\u00e1d\u011bn\u00ed u\u017eivatel\u016f a adopci softwaru.<\/p>\n<p><strong>V\u00edce se dozv\u00edte na: <a href=\"https:\/\/www.walkme.com\/\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\">WalkMe<\/a><\/strong><\/p>\n<h3 class=\"wp-block-heading\"><strong>6. Crazy Egg<\/strong><\/h3>\n<figure class=\"wp-block-image\"><img alt=\"Bl\u00e1zniv\u00e9 vejce\" decoding=\"async\" src=\"https:\/\/cdn.howtogeek.blog\/wp-content\/uploads\/2024\/11\/Crazy-Egg.webp\" title=\"Bl\u00e1zniv\u00e9 vejce\"\/><\/figure>\n<p>Crazy Egg vynik\u00e1 sv\u00fdmi schopnostmi sledov\u00e1n\u00ed o\u010d\u00ed a nab\u00edz\u00ed funkce jako tepeln\u00e9 mapy, rolovac\u00ed mapy a n\u00e1stroj na konfety, kter\u00fd sleduje kliknut\u00ed. D\u00edky pochopen\u00ed z\u00e1jm\u016f a interakc\u00ed z\u00e1kazn\u00edk\u016f umo\u017e\u0148uje Crazy Egg vlastn\u00edk\u016fm webov\u00fdch str\u00e1nek efektivn\u011b optimalizovat jejich konverzn\u00ed strategie.<\/p>\n<p><strong>Pod\u00edvejte se na: <a href=\"https:\/\/www.crazyegg.com\/\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\">Crazy Egg<\/a><\/strong><\/p>\n<h3 class=\"wp-block-heading\"><strong>7. Lucky Orange<\/strong><\/h3>\n<figure class=\"wp-block-image\"><img alt=\"Lucky Orange\" decoding=\"async\" src=\"https:\/\/cdn.howtogeek.blog\/wp-content\/uploads\/2024\/11\/Lucky-Orange-2.webp\" title=\"Lucky Orange\"\/><\/figure>\n<p>Lucky Orange kombinuje funkce optimalizace konverzn\u00edho pom\u011bru a zp\u011btn\u00e9 vazby od z\u00e1kazn\u00edk\u016f k efektivn\u00edmu m\u011b\u0159en\u00ed v\u00fdkonu webov\u00fdch str\u00e1nek. Jeho u\u017eivatelsky p\u0159\u00edv\u011btiv\u00e9 rozhran\u00ed zaji\u0161\u0165uje, \u017ee statistiky jsou dostupn\u00e9 pouh\u00fdm pohledem, co\u017e z n\u011bj \u010din\u00ed cenn\u00fd n\u00e1stroj pro za\u010d\u00e1te\u010dn\u00edky i zku\u0161en\u00e9 obchodn\u00edky.<\/p>\n<p><strong>V\u00edce se dozv\u00edte na: <a href=\"http:\/\/www.luckyorange.com\/\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\">Lucky Orange<\/a><\/strong><\/p>\n<h3 class=\"wp-block-heading\"><strong>8. Freshmarketer<\/strong><\/h3>\n<figure class=\"wp-block-image\"><img alt=\"Freshmarketer\" decoding=\"async\" src=\"https:\/\/cdn.howtogeek.blog\/wp-content\/uploads\/2024\/11\/Freshmarketer.webp\" title=\"Freshmarketer\"\/><\/figure>\n<p>Freshmarketer je komplexn\u00ed sada pro automatizaci marketingu, kter\u00e1 usnad\u0148uje spr\u00e1vu kontakt\u016f, vytv\u00e1\u0159en\u00ed seznam\u016f a vizu\u00e1ln\u011b p\u0159ita\u017eliv\u00e9 e-mailov\u00e9 marketingov\u00e9 kampan\u011b. Jeho intuitivn\u00ed vizu\u00e1ln\u00ed editor umo\u017e\u0148uje snadn\u00e9 \u00fapravy textu a obr\u00e1zk\u016f, co\u017e z n\u011bj \u010din\u00ed z\u00e1kladn\u00ed n\u00e1stroj pro obchodn\u00edky, kte\u0159\u00ed cht\u011bj\u00ed zlep\u0161it sv\u00e9 strategie zapojen\u00ed.<\/p>\n<p><strong>V\u00edce najdete na: <a href=\"https:\/\/www.freshworks.com\/apps\/freshsales\/freshmarketer_-_marketing_automation_software\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\">Freshmarketer<\/a><\/strong><\/p>\n<h4 class=\"wp-block-heading\"><strong>Statistiky redaktora<\/strong><\/h4>\n<p>Tyto alternativy k Hotjar p\u0159edstavuj\u00ed jedny z nejlep\u0161\u00edch n\u00e1stroj\u016f pro efektivn\u00ed sledov\u00e1n\u00ed aktivity u\u017eivatel\u016f na va\u0161em webu. Vyu\u017eit\u00edm t\u011bchto analytick\u00fdch platforem m\u016f\u017eete zlep\u0161it pou\u017eitelnost sv\u00e9ho webu a l\u00e9pe slou\u017eit sv\u00e9mu publiku. Kter\u00fd z t\u011bchto n\u00e1stroj\u016f s v\u00e1mi rezonuje? Pod\u011blte se o sv\u00e9 my\u0161lenky v koment\u00e1\u0159\u00edch n\u00ed\u017ee!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Majitel\u00e9 webov\u00fdch str\u00e1nek \u010dasto hledaj\u00ed zp\u016fsoby, jak zv\u00fd\u0161it zapojen\u00ed u\u017eivatel\u016f a zlep\u0161it \u010ditelnost obsahu prost\u0159ednictv\u00edm efektivn\u00edho sledov\u00e1n\u00ed aktivity u\u017eivatel\u016f. Hotjar, software pro webovou anal\u00fdzu zalo\u017een\u00fd v roce 2014, si z\u00edskal oblibu mezi webov\u00fdmi administr\u00e1tory a bloggery pro sv\u00e9 robustn\u00ed funkce. Pokud v\u0161ak hled\u00e1te p\u0159esn\u011bj\u0161\u00ed alternativy sledov\u00e1n\u00ed dat, je k dispozici n\u011bkolik vynikaj\u00edc\u00edch mo\u017enost\u00ed, kter\u00e9 mohou [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[813],"class_list":["post-5691","post","type-post","status-publish","format-standard","hentry","category-how-to","tag-top"],"acf":[],"_links":{"self":[{"href":"https:\/\/howtogeek.blog\/cs\/wp-json\/wp\/v2\/posts\/5691","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/howtogeek.blog\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/howtogeek.blog\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/howtogeek.blog\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/howtogeek.blog\/cs\/wp-json\/wp\/v2\/comments?post=5691"}],"version-history":[{"count":1,"href":"https:\/\/howtogeek.blog\/cs\/wp-json\/wp\/v2\/posts\/5691\/revisions"}],"predecessor-version":[{"id":5692,"href":"https:\/\/howtogeek.blog\/cs\/wp-json\/wp\/v2\/posts\/5691\/revisions\/5692"}],"wp:attachment":[{"href":"https:\/\/howtogeek.blog\/cs\/wp-json\/wp\/v2\/media?parent=5691"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/howtogeek.blog\/cs\/wp-json\/wp\/v2\/categories?post=5691"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/howtogeek.blog\/cs\/wp-json\/wp\/v2\/tags?post=5691"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}