{"id":6853,"date":"2025-01-11T20:04:11","date_gmt":"2025-01-11T20:04:11","guid":{"rendered":"https:\/\/howtogeek.blog\/cs\/?p=6853"},"modified":"2025-01-11T20:04:11","modified_gmt":"2025-01-11T20:04:11","slug":"the-resurgence-of-the-dead-internet-theory-how-ai-is-driving-its-popularity","status":"publish","type":"post","link":"https:\/\/howtogeek.blog\/cs\/the-resurgence-of-the-dead-internet-theory-how-ai-is-driving-its-popularity\/","title":{"rendered":"The Resurgement of the Dead Internet Theory: Jak um\u011bl\u00e1 inteligence poh\u00e1n\u00ed svou popularitu"},"content":{"rendered":"<h3>Pochopen\u00ed rostouc\u00edho vlivu obsahu generovan\u00e9ho um\u011blou inteligenc\u00ed na internetu<\/h3>\n<ul>\n<li>Obsah generovan\u00fd um\u011blou inteligenc\u00ed rychle p\u0159ib\u00fdv\u00e1 a hroz\u00ed, \u017ee p\u0159ekon\u00e1 p\u0159\u00edsp\u011bvky vytvo\u0159en\u00e9 lidmi nap\u0159\u00ed\u010d soci\u00e1ln\u00edmi m\u00e9dii a zpravodajsk\u00fdmi platformami.<\/li>\n<li>Prevalence \u0161kodliv\u00fdch robot\u016f p\u0159edstavuje v\u00edce ne\u017e polovinu internetov\u00e9ho provozu a p\u0159edstavuje riziko prost\u0159ednictv\u00edm spamu a kybernetick\u00fdch \u00fatok\u016f.<\/li>\n<li>Obsah AI pronik\u00e1 do soci\u00e1ln\u00edch m\u00e9di\u00ed a vyvol\u00e1v\u00e1 poplach ohledn\u011b potenci\u00e1ln\u00ed eroze \u017eurnalistiky a celkov\u00e9 kvality online informac\u00ed.<\/li>\n<li>Teorie mrtv\u00e9ho internetu, i kdy\u017e byla zpo\u010d\u00e1tku odm\u00edt\u00e1na, by se mohla st\u00e1t realitou, proto\u017ee obsah generovan\u00fd um\u011blou inteligenc\u00ed se neust\u00e1le vyv\u00edj\u00ed.<\/li>\n<\/ul>\n<p>Pravd\u011bpodobn\u011b jste se ji\u017e setkali s konceptem Teorie mrtv\u00e9ho internetu, kter\u00fd m\u016f\u017ee na prvn\u00ed pohled zn\u00edt rozmarn\u011b. Jak je mo\u017en\u00e9, \u017ee internet, pln\u00fd p\u0159\u00e1tel a skute\u010dn\u00fdch spojen\u00ed, z velk\u00e9 \u010d\u00e1sti vyr\u00e1b\u00ed roboti? S rozvojem um\u011bl\u00e9 inteligence se v\u0161ak vyhl\u00eddky na internet z velk\u00e9 \u010d\u00e1sti generovan\u00fd um\u011blou inteligenc\u00ed st\u00e1vaj\u00ed st\u00e1le pravd\u011bpodobn\u011bj\u0161\u00edmi.<\/p>\n<h2 id=\"the-zombie-theory-about-the-zombie-internet\">Zombie teorie a jej\u00ed d\u016fsledky<\/h2>\n<p>The Dead Internet Theory p\u0159edpokl\u00e1d\u00e1, \u017ee zna\u010dn\u00e1 \u010d\u00e1st online obsahu je produkov\u00e1na roboty \u0159\u00edzen\u00fdmi um\u011blou inteligenc\u00ed. To vyvol\u00e1v\u00e1 znepokojivou p\u0159edstavu, \u017ee to, s \u010d\u00edm se online zab\u00fdv\u00e1me \u2013 od zpravodajsk\u00fdch \u010dl\u00e1nk\u016f po aktualizace soci\u00e1ln\u00edch m\u00e9di\u00ed \u2013 nemus\u00ed poch\u00e1zet od skute\u010dn\u00fdch lid\u00ed.<\/p>\n<p>I kdy\u017e se m\u016f\u017ee zd\u00e1t nepravd\u011bpodobn\u00e9 myslet si, \u017ee p\u0159\u00e1tel\u00e9 na soci\u00e1ln\u00edch s\u00edt\u00edch by mohli pou\u017e\u00edvat AI k formulov\u00e1n\u00ed sv\u00fdch p\u0159\u00edsp\u011bvk\u016f, realita je takov\u00e1, \u017ee mnoho jednotlivc\u016f za\u010dle\u0148uje n\u00e1stroje AI do sv\u00fdch postup\u016f tvorby obsahu, co\u017e vede k nejasn\u00e9 hranici mezi interakcemi mezi lidmi a roboty.<\/p>\n<p>V\u00edce znepokojuj\u00edc\u00ed je v\u00fdvoj autonomn\u00edch bot\u016f schopn\u00fdch spravovat jejich \u00fa\u010dty na soci\u00e1ln\u00edch s\u00edt\u00edch. N\u011bkter\u00e9 funguj\u00ed pouze jako kan\u00e1ly pro marketingov\u00e9 odkazy, zat\u00edmco jin\u00e9 \u0161kodolib\u011b \u0161\u00ed\u0159\u00ed malware nebo \u0161\u00ed\u0159\u00ed nepravdiv\u00e9 informace, \u010d\u00edm\u017e podporuj\u00ed neshody mezi skute\u010dn\u00fdmi u\u017eivateli.<\/p>\n<h2 id=\"where-are-all-the-people\">Kde jsou v\u0161ichni skute\u010dn\u00ed u\u017eivatel\u00e9?<\/h2>\n<figure class=\"wp-block-image\"><img alt=\"Spole\u010densk\u00e9 setk\u00e1n\u00ed s n\u011bkolika symboly wifi ozna\u010duj\u00edc\u00edmi p\u0159ipojen\u00ed\" class=\"wp-image\" decoding=\"async\" height=\"1600\" loading=\"lazy\" src=\"https:\/\/cdn.howtogeek.blog\/wp-content\/uploads\/2025\/01\/several-people-in-a-living-room-with-multiple-wifi-icons-around.webp\" title=\"Spole\u010densk\u00e9 setk\u00e1n\u00ed s n\u011bkolika symboly wifi ozna\u010duj\u00edc\u00edmi p\u0159ipojen\u00ed\" width=\"2400\"\/><figcaption>Obr\u00e1zek Lucas Gouveia \/ How-To Geek<\/figcaption><\/figure>\n<p>P\u0159edpoklad, \u017ee by hyperpropojen\u00fd internet byl bez nadvl\u00e1dy bot\u016f, se zd\u00e1 naivn\u00ed, zejm\u00e9na vzhledem k tomu, \u017ee se odhaduje, \u017ee <a href=\"https:\/\/apnews.com\/article\/teenagers-social-media-internet-pew-survey-02defc5b53dc4216da1efa63c82a30af\" rel=\"noopener noreferrer\" target=\"_blank\">polovina americk\u00fdch dosp\u00edvaj\u00edc\u00edch je neust\u00e1le online<\/a> . Navzdory masivn\u00ed online u\u017eivatelsk\u00e9 z\u00e1kladn\u011b tvorba komer\u010dn\u00edho obsahu poh\u00e1n\u011bn\u00e1 um\u011blou inteligenc\u00ed minimalizuje autentick\u00e9 lidsk\u00e9 p\u0159\u00edsp\u011bvky.<\/p>\n<p>Vznik obsahu generovan\u00e9ho um\u011blou inteligenc\u00ed radik\u00e1ln\u011b m\u011bn\u00ed prost\u0159ed\u00ed tvorby obsahu. Umo\u017e\u0148uje tv\u016frc\u016fm rychle generovat v\u00edce vide\u00ed nebo \u010dl\u00e1nk\u016f, \u010d\u00edm\u017e zn\u00e1sob\u00ed jejich viditelnost a zapojen\u00ed bez ob\u011btov\u00e1n\u00ed \u00fasil\u00ed.<\/p>\n<h2 id=\"the-internet-is-drowning-in-bot-traffic\">Epidemie provozu bot\u016f<\/h2>\n<p>Stanoven\u00ed p\u0159esn\u00fdch metrik internetov\u00e9ho provozu m\u016f\u017ee b\u00fdt slo\u017eit\u00e9, ale odhaduje se, \u017ee <a href=\"https:\/\/www.imperva.com\/resources\/resource-library\/reports\/2024-bad-bot-report\/\" rel=\"noopener noreferrer\" target=\"_blank\">p\u0159ibli\u017en\u011b 50 % internetov\u00e9ho provozu v roce 2024 je \u0159\u00edzeno roboty<\/a> . Ne v\u0161ichni roboti jsou v\u0161ak na \u0161kodu.<\/p>\n<p>N\u011bkte\u0159\u00ed roboti jsou konstruktivn\u00ed, nap\u0159\u00edklad webov\u00e9 prohled\u00e1va\u010de, kter\u00e9 pom\u00e1haj\u00ed vyhled\u00e1va\u010d\u016fm indexovat obsah. P\u0159esto tyto benevolentn\u00ed roboty p\u0159ekon\u00e1vaj\u00ed \u0161kodliv\u00e9 entity, kter\u00e9 naru\u0161uj\u00ed funk\u010dnost webov\u00fdch str\u00e1nek nebo se zapojuj\u00ed do kybernetick\u00fdch \u00fatok\u016f.<\/p>\n<h2 id=\"there-39-s-more-ai-slop-on-social-media-too\">AI obsah zaplavuje soci\u00e1ln\u00ed m\u00e9dia<\/h2>\n<figure class=\"wp-block-image\"><img alt=\"\u017dena \u010dte v p\u0159\u00edrod\u011b s vy\u0159azen\u00fdmi ikonami soci\u00e1ln\u00edch m\u00e9di\u00ed kolem n\u00ed\" class=\"wp-image\" decoding=\"async\" height=\"1600\" loading=\"lazy\" src=\"https:\/\/cdn.howtogeek.blog\/wp-content\/uploads\/2025\/01\/a-woman-in-nature-reading-a-book-with-a-trash-bin-behind-her-containing-some-social-media-icons-1.webp\" title=\"\u017dena \u010dte v p\u0159\u00edrod\u011b s vy\u0159azen\u00fdmi ikonami soci\u00e1ln\u00edch m\u00e9di\u00ed kolem n\u00ed\" width=\"2400\"\/><figcaption>Obr\u00e1zek Lucas Gouveia \/ How-To Geek | Foto Anton Mukhin \/ <a href=\"https:\/\/www.shutterstock.com\/image-photo\/young-girl-hat-reading-book-nature-710287708\" rel=\"noreferrer noopener\" target=\"_blank\">Shutterstock<\/a><\/figcaption><\/figure>\n<p>Platformy soci\u00e1ln\u00edch m\u00e9di\u00ed motivuj\u00ed tv\u016frce ke generov\u00e1n\u00ed n\u00e1v\u0161t\u011bvnosti, p\u0159i\u010dem\u017e \u010dasto p\u0159ehl\u00ed\u017eej\u00ed p\u016fvod tohoto obsahu. To vytv\u00e1\u0159\u00ed prost\u0159ed\u00ed zral\u00e9 pro vyu\u017eit\u00ed technologie um\u011bl\u00e9 inteligence, kde nekvalitn\u00ed v\u00fdstup zaplavuje zdroje a sni\u017euje hodnotu.<\/p>\n<p>Mnoho u\u017eivatel\u016f vyu\u017e\u00edv\u00e1 tento trend recyklac\u00ed obsahu nap\u0159\u00ed\u010d platformami, co\u017e d\u00e1le komplikuje prost\u0159ed\u00ed s minim\u00e1ln\u00edm dohledem nad kvalitou nebo originalitou.<\/p>\n<h2 id=\"will-we-see-a-dead-internet-in-our-lifetimes\">M\u016f\u017ee b\u00fdt mrtv\u00fd internet na\u0161\u00ed budoucnost\u00ed?<\/h2>\n<figure class=\"wp-block-image\"><img alt=\"Windows Me Blue Screen of Death b\u011bhem testov\u00e1n\u00ed\" class=\"wp-image\" decoding=\"async\" height=\"629\" loading=\"lazy\" src=\"https:\/\/cdn.howtogeek.blog\/wp-content\/uploads\/2025\/01\/windows-me-bsod.webp\" title=\"Windows Me Blue Screen of Death b\u011bhem testov\u00e1n\u00ed\" width=\"1011\"\/><figcaption>Obr\u00e1zek Ben Stockton \/ How-To Geek<\/figcaption><\/figure>\n<p>Jak jsme ned\u00e1vno vid\u011bli, p\u0159edpov\u00edd\u00e1n\u00ed budoucnosti internetu je slo\u017eit\u00e9. Vliv um\u011bl\u00e9 inteligence prudce vzrostl a ovlivnil t\u00e9m\u011b\u0159 ka\u017ed\u00fd aspekt online interakce; <a href=\"https:\/\/arxiv.org\/pdf\/2401.05749\" rel=\"noopener noreferrer\" target=\"_blank\">p\u0159ibli\u017en\u011b 57 % internetov\u00e9ho obsahu pro\u0161lo p\u0159ekladem um\u011bl\u00e9 inteligence<\/a> , co\u017e zlep\u0161uje dostupnost, ale sou\u010dasn\u011b nahrazuje lidsk\u00fd vstup.<\/p>\n<p>I kdy\u017e zaznamen\u00e1v\u00e1me obsah generovan\u00fd um\u011blou inteligenc\u00ed, jeho odli\u0161en\u00ed od autentick\u00e9 lidsk\u00e9 komunikace m\u016f\u017ee b\u00fdt nepolapiteln\u00e9. Vyvst\u00e1vaj\u00edc\u00ed ot\u00e1zka z\u016fst\u00e1v\u00e1: dojdeme k mrtv\u00e9mu \u200b\u200binternetu, kter\u00fd se vyzna\u010duje pr\u00e1zdn\u00fdmi interakcemi bez skute\u010dn\u00e9ho lidsk\u00e9ho zapojen\u00ed?<\/p>\n<h2 id=\"not-yet-a-dystopia\">Vyh\u00fdb\u00e1n\u00ed se dystopick\u00e9 budoucnosti<\/h2>\n<p>Dystopick\u00e9 p\u0159\u00edb\u011bhy \u010dasto nezahrnuj\u00ed nez\u00e1\u017eivn\u00fd internet, p\u0159esto vznik Teorie mrtv\u00e9ho internetu nazna\u010duje, \u017ee by se takov\u00fd sc\u00e9n\u00e1\u0159 mohl rozvinout. Sp\u00ed\u0161e ne\u017e v apokalyptick\u00e9m kolapsu spo\u010d\u00edv\u00e1 riziko v monot\u00f3nnosti p\u0159\u00edli\u0161 homogenizovan\u00e9ho online z\u00e1\u017eitku, kde interakce postr\u00e1daj\u00ed individualitu.<\/p>\n<p>Znepokojiv\u00e1 harmonie hlas\u016f um\u011bl\u00e9 inteligence rezonuj\u00edc\u00edch prost\u0159ednictv\u00edm zpravodajsk\u00fdch kan\u00e1l\u016f v kombinaci s profily, kter\u00e9 nemus\u00ed pat\u0159it skute\u010dn\u00fdm jednotlivc\u016fm, \u010din\u00ed hrozbu \u201emrtv\u00e9ho internetu\u201c znepokojiv\u011b re\u00e1lnou. Pokud bude tento trend nekontrolovan\u011b pokra\u010dovat, mo\u017en\u00e1 se p\u0159istihneme, \u017ee tou\u017e\u00edme po dnech, kdy online spojen\u00ed p\u0159ipadalo autenticky lidsk\u00e9.<\/p>\n<h3>\u010casto kladen\u00e9 ot\u00e1zky<\/h3>\n<h4><strong>1. Co je obsah generovan\u00fd AI?<\/strong><\/h4>\n<p>Obsah generovan\u00fd um\u011blou inteligenc\u00ed se t\u00fdk\u00e1 textu, obr\u00e1zk\u016f nebo vide\u00ed vytvo\u0159en\u00fdch pomoc\u00ed algoritm\u016f um\u011bl\u00e9 inteligence. Tyto n\u00e1stroje jsou navr\u017eeny tak, aby napodobovaly lidskou kreativitu a produkovaly materi\u00e1l pro r\u016fzn\u00e9 platformy, co\u017e \u010dasto vede ke zv\u00fd\u0161en\u00e9mu mno\u017estv\u00ed, ale r\u016fzn\u00e9 kvalit\u011b.<\/p>\n<h4><strong>2. Jak ovliv\u0148uje provoz bot\u016f kvalitu internetu?<\/strong><\/h4>\n<p>Provoz robot\u016f v\u00fdznamn\u011b p\u0159isp\u00edv\u00e1 k celkov\u00e9mu internetov\u00e9mu provozu, p\u0159i\u010dem\u017e mnoho robot\u016f vykon\u00e1v\u00e1 u\u017eite\u010dn\u00e9 funkce, jako je indexov\u00e1n\u00ed. \u0160kodliv\u00ed roboti v\u0161ak generuj\u00ed spam, \u0161\u00ed\u0159\u00ed dezinformace a mohou naru\u0161it funk\u010dnost serveru, co\u017e podkop\u00e1v\u00e1 kvalitu a spolehlivost online informac\u00ed.<\/p>\n<h4><strong>3. Co mohou jednotlivci ud\u011blat pro boj s dezinformacemi a vlivem bot\u016f?<\/strong><\/h4>\n<p>U\u017eivatel\u00e9 mohou zlep\u0161it sv\u00e9 schopnosti kritick\u00e9ho my\u0161len\u00ed ov\u011b\u0159ov\u00e1n\u00edm zdroj\u016f a k\u0159\u00ed\u017eov\u00fdmi odkazy na informace. Zapojen\u00ed zdroj\u016f digit\u00e1ln\u00ed gramotnosti m\u016f\u017ee tak\u00e9 jednotlivce vybavit k identifikaci obsahu generovan\u00e9ho um\u011blou inteligenc\u00ed nebo robot\u016f a p\u0159ij\u00edmat informovan\u011bj\u0161\u00ed rozhodnut\u00ed o tom, \u010demu online d\u016fv\u011b\u0159ovat.<\/p>\n<p><a class=\"xiaomi\" href=\"https:\/\/www.howtogeek.com\/the-dead-internet-theory-is-gaining-traction-again-and-ai-is-fueling-it\/\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">Zdroj a obr\u00e1zky<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pochopen\u00ed rostouc\u00edho vlivu obsahu generovan\u00e9ho um\u011blou inteligenc\u00ed na internetu Obsah generovan\u00fd um\u011blou inteligenc\u00ed rychle p\u0159ib\u00fdv\u00e1 a hroz\u00ed, \u017ee p\u0159ekon\u00e1 p\u0159\u00edsp\u011bvky vytvo\u0159en\u00e9 lidmi nap\u0159\u00ed\u010d soci\u00e1ln\u00edmi m\u00e9dii a zpravodajsk\u00fdmi platformami. Prevalence \u0161kodliv\u00fdch robot\u016f p\u0159edstavuje v\u00edce ne\u017e polovinu internetov\u00e9ho provozu a p\u0159edstavuje riziko prost\u0159ednictv\u00edm spamu a kybernetick\u00fdch \u00fatok\u016f. Obsah AI pronik\u00e1 do soci\u00e1ln\u00edch m\u00e9di\u00ed a vyvol\u00e1v\u00e1 poplach ohledn\u011b [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[882,239,173,5],"class_list":["post-6853","post","type-post","status-publish","format-standard","hentry","category-how-to","tag-ai-artificial-intelligence","tag-internet","tag-web","tag-windows"],"acf":[],"_links":{"self":[{"href":"https:\/\/howtogeek.blog\/cs\/wp-json\/wp\/v2\/posts\/6853","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/howtogeek.blog\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/howtogeek.blog\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/howtogeek.blog\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/howtogeek.blog\/cs\/wp-json\/wp\/v2\/comments?post=6853"}],"version-history":[{"count":1,"href":"https:\/\/howtogeek.blog\/cs\/wp-json\/wp\/v2\/posts\/6853\/revisions"}],"predecessor-version":[{"id":6854,"href":"https:\/\/howtogeek.blog\/cs\/wp-json\/wp\/v2\/posts\/6853\/revisions\/6854"}],"wp:attachment":[{"href":"https:\/\/howtogeek.blog\/cs\/wp-json\/wp\/v2\/media?parent=6853"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/howtogeek.blog\/cs\/wp-json\/wp\/v2\/categories?post=6853"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/howtogeek.blog\/cs\/wp-json\/wp\/v2\/tags?post=6853"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}