{"id":7141,"date":"2025-01-14T17:37:29","date_gmt":"2025-01-14T17:37:29","guid":{"rendered":"https:\/\/howtogeek.blog\/cs\/?p=7141"},"modified":"2025-01-14T17:37:29","modified_gmt":"2025-01-14T17:37:29","slug":"directv-mysports-a-new-beginning-for-the-sports-streaming-era","status":"publish","type":"post","link":"https:\/\/howtogeek.blog\/cs\/directv-mysports-a-new-beginning-for-the-sports-streaming-era\/","title":{"rendered":"DirecTV MySports: Nov\u00fd za\u010d\u00e1tek pro \u00e9ru sportovn\u00edho streamov\u00e1n\u00ed"},"content":{"rendered":"

P\u0159edstavujeme slu\u017ebu DirecTV MySports Streaming: Nov\u00e1 \u00e9ra pro sportovn\u00ed fanou\u0161ky<\/h2>\n

DirecTV spustila MySports, \u0161pi\u010dkovou streamovac\u00ed slu\u017ebu navr\u017eenou speci\u00e1ln\u011b pro nad\u0161en\u00e9 sportovn\u00ed nad\u0161ence. MySports nab\u00edz\u00ed p\u0159\u00edstup k v\u00edce ne\u017e 40 \u017eiv\u00fdm kan\u00e1l\u016fm, v\u010detn\u011b m\u00edstn\u00edch p\u0159idru\u017een\u00fdch spole\u010dnost\u00ed, a odli\u0161uje se od sebe t\u00edm, \u017ee eliminuje nutnost tradi\u010dn\u00edho p\u0159edplatn\u00e9ho satelitn\u00ed televize. Toto je zm\u011bna hry pro sportovn\u00ed fanou\u0161ky, kte\u0159\u00ed hledaj\u00ed flexibilitu a dostupnost p\u0159i sledov\u00e1n\u00ed.<\/p>\n

Odklon od kabelu: Vliv \u0159ez\u00e1n\u00ed kabel\u016f<\/h2>\n

Fenom\u00e9n st\u0159\u00edh\u00e1n\u00ed kabel\u016f dramaticky prom\u011bnil<\/a> krajinu kabelov\u00e9 a satelitn\u00ed televize. Jak st\u00e1le v\u00edce spot\u0159ebitel\u016f p\u0159ij\u00edm\u00e1 streamovac\u00ed \u0159e\u0161en\u00ed, kter\u00e1 nab\u00edzej\u00ed rozt\u0159\u00ed\u0161t\u011bn\u00fd z\u00e1\u017eitek \u00e0 la carte, etablovan\u00ed hr\u00e1\u010di jako DirecTV \u010del\u00ed st\u00e1le v\u011bt\u0161\u00edm v\u00fdzv\u00e1m, jak si udr\u017eet sv\u00e9 publikum.<\/p>\n

Segment spot\u0159ebitel\u016f, zejm\u00e9na sportovn\u00ed fanou\u0161ci, v\u0161ak z\u016fst\u00e1v\u00e1 p\u0159ipout\u00e1n k tradi\u010dn\u00edm poskytovatel\u016fm. Tato loajalita je \u010dasto vy\u017eadov\u00e1na chaotickou povahou pr\u00e1v na sportovn\u00ed streamov\u00e1n\u00ed. R\u016fzn\u00e9 sportovn\u00ed kan\u00e1ly a dokonce i jednotliv\u00e9 hry jsou rozpt\u00fdleny na v\u00edce platform\u00e1ch, tak\u017ee je pro fanou\u0161ky obt\u00ed\u017en\u00e9 naj\u00edt komplexn\u00ed \u0159e\u0161en\u00ed. Slu\u017eby, jako je YouTube TV, p\u0159edstavuj\u00ed alternativu s v\u011bt\u0161\u00edm mno\u017estv\u00edm kabel\u016f, ale \u010dasto p\u0159ich\u00e1zej\u00ed s p\u0159emr\u0161t\u011bn\u00fdmi cenovkami \u2013 jako je m\u011bs\u00ed\u010dn\u00ed cena 94 USD za p\u0159edplatn\u00e9 s dopl\u0148kem Sports Plus.<\/p>\n

Probl\u00e9m se sportovn\u00edm bal\u00ed\u010dkem<\/h2>\n

Velk\u00e9 korporace, kter\u00e9 spravuj\u00ed sportovn\u00ed s\u00edt\u011b, v\u010detn\u011b gigant\u016f jako Disney a Warner Bros Discovery (WBD), vytvo\u0159ily p\u0159ek\u00e1\u017eky pro spot\u0159ebitele t\u00edm, \u017ee navrhly sportovn\u00ed kan\u00e1ly jako velmi \u017e\u00e1dan\u00e9 komodity. Fanou\u0161ci, kte\u0159\u00ed si p\u0159ej\u00ed zahrnout tyto kan\u00e1ly do sv\u00fdch kabelov\u00fdch bal\u00ed\u010dk\u016f, mus\u00ed sn\u00e1\u0161et vysok\u00e9 n\u00e1klady spojen\u00e9 s balen\u00edm r\u016fzn\u00e9ho nesportovn\u00edho obsahu. To vyvol\u00e1v\u00e1 obavy z konkurence, co\u017e vede n\u011bkter\u00e9 kabelov\u00e9 oper\u00e1tory ke kritice t\u011bchto strategi\u00ed jako p\u0159ek\u00e1\u017eky jejich schopnosti konkurovat vznikaj\u00edc\u00edm streamovac\u00edm slu\u017eb\u00e1m.<\/p>\n

Venu Sports: Komplikovan\u00fd v\u00fdsledek<\/h2>\n

Ve snaze bojovat proti strm\u00fdm n\u00e1klad\u016fm na sportovn\u00ed streamov\u00e1n\u00ed se Disney, Fox Corp a WBD ned\u00e1vno pokusily spustit platformu pro sd\u00edlen\u00ed dat nazvanou Venu Sports, kter\u00e1 slibovala p\u0159\u00edstup k hlavn\u00edm sportovn\u00edm kan\u00e1l\u016fm, jako jsou ABC, ESPN, FOX a TNT, za pouh\u00fdch 43 dolar\u016f m\u011bs\u00ed\u010dn\u011b. Konkuren\u010dn\u00ed prost\u0159ed\u00ed v\u0161ak rychle zpochybnilo jeho \u017eivotaschopnost; kritici pouk\u00e1zali na protisout\u011b\u017en\u00ed povahu takov\u00e9 spolupr\u00e1ce, kter\u00e1 by znev\u00fdhodnila poskytovatele kabelov\u00fdch slu\u017eeb, kte\u0159\u00ed nejsou schopni rovnat se takov\u00fdm cenov\u00fdm model\u016fm.<\/p>\n

Nap\u011bt\u00ed dos\u00e1hlo vy\u0159e\u0161en\u00ed, kdy\u017e se Disney a Fubo dohodli na dohod\u011b, kter\u00e1 umo\u017enila Disney dr\u017eet 70% pod\u00edl a z\u00e1rove\u0148 \u00fa\u010dinn\u011b zru\u0161it Venu Sports. Tento v\u00fdsledek m\u016f\u017ee signalizovat posun v perspektiv\u011b, proto\u017ee se zd\u00e1, \u017ee Disney prosazuje v\u00edce p\u0159\u00edstup\u016f zalo\u017een\u00fdch na spolupr\u00e1ci ohledn\u011b sportovn\u00edch licenc\u00ed. MySports spole\u010dnosti DirecTV tuto my\u0161lenku p\u0159ij\u00edm\u00e1 t\u00edm, \u017ee zahrnuje ESPN a ABC, \u010d\u00edm\u017e se vyh\u00fdb\u00e1 zapleten\u00ed s nesouvisej\u00edc\u00edmi s\u00edt\u011bmi Disney, jako je National Geographic. Jedin\u00fdm v\u00fdznamn\u00fdm opomenut\u00edm jsou m\u00edstn\u00ed pobo\u010dky CBS, u kter\u00fdch DirecTV projevila z\u00e1jem o jedn\u00e1n\u00ed s Paramount Global, vlastn\u00edkem CBS.<\/p>\n

Budouc\u00ed vyhl\u00eddky a cenov\u00e9 modely ve sportovn\u00edm streamov\u00e1n\u00ed<\/h2>\n

S rozpu\u0161t\u011bn\u00edm platformy Venu doch\u00e1z\u00ed ke zv\u00fd\u0161en\u00e9 kontrole antimonopoln\u00edch praktik ve sportovn\u00edch m\u00e9di\u00edch. Tato kontrola m\u016f\u017ee povzbudit spole\u010dnosti jako Disney, aby jednaly v dobr\u00e9 v\u00ed\u0159e a poskytly potenci\u00e1ln\u00ed podporu tradi\u010dn\u00edm televizn\u00edm spole\u010dnostem, jako je DirecTV. N\u00e1stup \u201ehuben\u00fdch\u201c sportovn\u00edch bal\u00ed\u010dk\u016f za konkurenceschopn\u00e9 ceny by mohl b\u00fdt na obzoru, co\u017e t\u011bmto spole\u010dnostem umo\u017en\u00ed poskytovat streamovac\u00ed \u0159e\u0161en\u00ed, kter\u00e1 oslov\u00ed div\u00e1ky, kte\u0159\u00ed dbaj\u00ed na n\u00e1klady. Krom\u011b toho mohou obecn\u00e9 streamovac\u00ed slu\u017eby, podobn\u011b jako YouTube TV, sledovat sportovn\u00ed obsah, ani\u017e by slevovaly z cen.<\/p>\n

P\u0159esto\u017ee cesta p\u0159ed n\u00e1mi z\u016fst\u00e1v\u00e1 poseta potenci\u00e1ln\u00edmi spory o p\u0159epravu mezi televizn\u00edmi poskytovateli souvisej\u00edc\u00edmi se sportovn\u00edm vys\u00edl\u00e1n\u00edm, p\u0159\u00edchod MySports sv\u00edt\u00ed pro spot\u0159ebitele slibn\u00fdm sv\u011btlem. Sportovn\u00ed nad\u0161enci na vybran\u00fdch trz\u00edch se mohou p\u0159ipojit k beta verzi MySports<\/a> ji\u017e dnes, od 70 USD m\u011bs\u00ed\u010dn\u011b, s l\u00e1kavou p\u0159\u00edle\u017eitost\u00ed u\u0161et\u0159it 20 USD za prvn\u00ed t\u0159i m\u011bs\u00edce, pokud k akvizici dojde p\u0159ed 28. \u00fanorem.<\/p>\n

Zdroj: DirecTV<\/a> p\u0159es Variety<\/a><\/p>\n

\u010casto kladen\u00e9 ot\u00e1zky<\/h2>\n

1. Co je streamovac\u00ed slu\u017eba MySports spole\u010dnosti DirecTV?<\/strong><\/h3>\n

MySports je nov\u00e1 streamovac\u00ed platforma DirecTV p\u0159izp\u016fsoben\u00e1 sportovn\u00edm fanou\u0161k\u016fm, kter\u00e1 nab\u00edz\u00ed p\u0159\u00edstup k v\u00edce ne\u017e 40 \u017eiv\u00fdm kan\u00e1l\u016fm bez nutnosti satelitn\u00edho p\u0159edplatn\u00e9ho.<\/p>\n

2. Jak si stoj\u00ed MySports v porovn\u00e1n\u00ed s tradi\u010dn\u00edmi kabelov\u00fdmi bal\u00ed\u010dky?<\/strong><\/h3>\n

MySports poskytuje flexibiln\u011bj\u0161\u00ed a dostupn\u011bj\u0161\u00ed alternativu t\u00edm, \u017ee eliminuje sdru\u017eov\u00e1n\u00ed a umo\u017e\u0148uje p\u0159edplatitel\u016fm selektivn\u011b p\u0159istupovat ke sportovn\u00edmu obsahu. Za\u010d\u00edn\u00e1 na 70 $ m\u011bs\u00ed\u010dn\u011b, ale b\u011bhem beta f\u00e1ze nab\u00edz\u00ed slevy pro nov\u00e9 u\u017eivatele.<\/p>\n

3. Pro\u010d byla Venu Sports zru\u0161ena?<\/strong><\/h3>\n

Venu Sports byl pova\u017eov\u00e1n za protisout\u011b\u017en\u00ed a nakonec byl kv\u016fli tlaku konkurent\u016f zru\u0161en. Disney zm\u011bnil svou strategii t\u00edm, \u017ee m\u00edsto toho investoval do Fubo, co\u017e nazna\u010duje potenci\u00e1ln\u00ed z\u00e1sadn\u00ed zm\u011bnu ve zp\u016fsobu licencov\u00e1n\u00ed a balen\u00ed sportovn\u00edch program\u016f.<\/p>\n

Zdroj a obr\u00e1zky<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

P\u0159edstavujeme slu\u017ebu DirecTV MySports Streaming: Nov\u00e1 \u00e9ra pro sportovn\u00ed fanou\u0161ky DirecTV spustila MySports, \u0161pi\u010dkovou streamovac\u00ed slu\u017ebu navr\u017eenou speci\u00e1ln\u011b pro nad\u0161en\u00e9 sportovn\u00ed nad\u0161ence. MySports nab\u00edz\u00ed p\u0159\u00edstup k v\u00edce ne\u017e 40 \u017eiv\u00fdm kan\u00e1l\u016fm, v\u010detn\u011b m\u00edstn\u00edch p\u0159idru\u017een\u00fdch spole\u010dnost\u00ed, a odli\u0161uje se od sebe t\u00edm, \u017ee eliminuje nutnost tradi\u010dn\u00edho p\u0159edplatn\u00e9ho satelitn\u00ed televize. Toto je zm\u011bna hry pro sportovn\u00ed fanou\u0161ky, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[70,5],"class_list":["post-7141","post","type-post","status-publish","format-standard","hentry","category-how-to","tag-streaming","tag-windows"],"acf":[],"_links":{"self":[{"href":"https:\/\/howtogeek.blog\/cs\/wp-json\/wp\/v2\/posts\/7141","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/howtogeek.blog\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/howtogeek.blog\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/howtogeek.blog\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/howtogeek.blog\/cs\/wp-json\/wp\/v2\/comments?post=7141"}],"version-history":[{"count":1,"href":"https:\/\/howtogeek.blog\/cs\/wp-json\/wp\/v2\/posts\/7141\/revisions"}],"predecessor-version":[{"id":7142,"href":"https:\/\/howtogeek.blog\/cs\/wp-json\/wp\/v2\/posts\/7141\/revisions\/7142"}],"wp:attachment":[{"href":"https:\/\/howtogeek.blog\/cs\/wp-json\/wp\/v2\/media?parent=7141"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/howtogeek.blog\/cs\/wp-json\/wp\/v2\/categories?post=7141"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/howtogeek.blog\/cs\/wp-json\/wp\/v2\/tags?post=7141"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}