Microsoft se stal docela inov\u00e1torem v propagaci sv\u00e9ho prohl\u00ed\u017ee\u010de Edge t\u00edm, \u017ee na\u0161el jedine\u010dn\u00e9 kan\u00e1ly, jak oslovit potenci\u00e1ln\u00ed u\u017eivatele. Ned\u00e1vno dokonce vyu\u017eili humoru s chyt\u0159e navr\u017een\u00fdm fale\u0161n\u00fdm pr\u016fvodcem odinstalace Edge. Sp\u00ed\u0161e ne\u017e aby vyhov\u011bl t\u011bm, kte\u0159\u00ed cht\u011bj\u00ed prohl\u00ed\u017ee\u010d ze sv\u00fdch syst\u00e9m\u016f odstranit, tento pr\u016fvodce chyt\u0159e obrac\u00ed tabulku a hrav\u011b odhaluje nedostatky sv\u00e9ho nejv\u011bt\u0161\u00edho konkurenta Chrome.<\/p>\n
Pr\u016fvodce odinstalac\u00ed, kter\u00fd je k dispozici prost\u0159ednictv\u00edm tohoto odkazu<\/a>, se vtipn\u011b pt\u00e1 u\u017eivatel\u016f, zda se cht\u011bj\u00ed Edge zbavit, ale n\u00e1sleduje mno\u017estv\u00ed p\u0159esv\u011bd\u010div\u00fdch d\u016fvod\u016f, pro\u010d si jej ponechat. Nam\u00edsto toho, aby se jednalo o zab\u011bhnut\u00fd propaga\u010dn\u00ed n\u00e1stroj, tato p\u0159\u00edru\u010dka p\u0159edstavuje nejlep\u0161\u00ed funkce Edge spolu s Chrome a ukazuje, co u\u017eivatel\u00e9 p\u0159echodem ztrat\u00ed.<\/p>\n Jedn\u00edm z v\u00fdjime\u010dn\u00fdch aspekt\u016f t\u00e9to p\u0159\u00edru\u010dky je jej\u00ed zam\u011b\u0159en\u00ed na specifick\u00e9 funkce, kter\u00e9 odli\u0161uj\u00ed Edge od konkurence. Microsoft zejm\u00e9na zd\u016fraz\u0148uje:<\/p>\n T\u00edm, \u017ee Microsoft ukazuje, co by u\u017eivatel\u016fm chyb\u011blo, kdyby si Edge odinstalovali, sv\u00edt\u00ed na p\u0159ednosti prohl\u00ed\u017ee\u010de a z\u00e1rove\u0148 drze nar\u00e1\u017e\u00ed na omezen\u00ed Chrome. Tato strategie chyt\u0159e spojuje humor s informativn\u00edm obsahem, tak\u017ee reklama p\u016fsob\u00ed sp\u00ed\u0161e jako neform\u00e1ln\u00ed rozhovor o tom, pro\u010d Edge stoj\u00ed za vyzkou\u0161en\u00ed.<\/p>\n Tato z\u00e1bavn\u00e1 taktika nemus\u00ed b\u00fdt \u0161\u00e1lkem \u010daje pro ka\u017ed\u00e9ho, ale n\u011bkte\u0159\u00ed v\u011b\u0159\u00ed, \u017ee je to z\u00e1van \u010derstv\u00e9ho vzduchu v marketingov\u00e9m prost\u0159ed\u00ed pln\u00e9m tradi\u010dn\u00edch um\u00edst\u011bn\u00ed reklam. Nam\u00edsto bombardov\u00e1n\u00ed u\u017eivatel\u016f bannerov\u00fdmi reklamami p\u0159ijal Microsoft poutav\u011bj\u0161\u00ed a odleh\u010den\u011bj\u0161\u00ed p\u0159\u00edstup, aby upozornil na Edge. A abych byl up\u0159\u00edmn\u00fd, pot\u00e9, co jsem vid\u011bl pr\u016fvodce, jsem zjistil, \u017ee se znovu zaj\u00edm\u00e1m o Edge \u2013 prohl\u00ed\u017ee\u010d, kter\u00e9mu jsem v posledn\u00ed dob\u011b nev\u011bnoval p\u0159\u00edli\u0161 pozornosti. Jeho vylep\u0161en\u00e9 funkce jej um\u00edstily p\u0159\u00edzniv\u011b proti jin\u00fdm prohl\u00ed\u017ee\u010d\u016fm na trhu.<\/p>\n Tak\u017ee, pokud jste to je\u0161t\u011b neud\u011blali, v\u011bnujte chv\u00edli prozkoum\u00e1n\u00ed fale\u0161n\u00e9ho pr\u016fvodce odinstalac\u00ed. A\u0165 u\u017e jste aktu\u00e1ln\u00edm u\u017eivatelem Edge nebo uva\u017eujete o p\u0159echodu, nab\u00edz\u00ed cenn\u00e9 informace, kter\u00e9 mohou zm\u011bnit v\u00e1\u0161 pohled na mo\u017enosti proch\u00e1zen\u00ed.<\/p>\n co mysl\u00ed\u0161? Pova\u017eujete tuto hravou strategii za \u00fa\u010dinnou, nebo ve v\u00e1s vyvol\u00e1v\u00e1 v\u011bt\u0161\u00ed skepsi k marketingov\u00e9 taktice Microsoftu? Dejte n\u00e1m v\u011bd\u011bt!<\/p>\n Na fale\u0161n\u00e9ho pr\u016fvodce odinstalov\u00e1n\u00edm Microsoft Edge se m\u016f\u017eete pod\u00edvat zde<\/a>. Nebojte se tak\u00e9 nav\u0161t\u00edvit zdroj, kde najdete dal\u0161\u00ed informace<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" Podivn\u00e1 propagace Microsoft Edge: Fale\u0161n\u00fd pr\u016fvodce odinstalac\u00ed Microsoft se stal docela inov\u00e1torem v propagaci sv\u00e9ho prohl\u00ed\u017ee\u010de Edge t\u00edm, \u017ee na\u0161el jedine\u010dn\u00e9 kan\u00e1ly, jak oslovit potenci\u00e1ln\u00ed u\u017eivatele. Ned\u00e1vno dokonce vyu\u017eili humoru s chyt\u0159e navr\u017een\u00fdm fale\u0161n\u00fdm pr\u016fvodcem odinstalace Edge. Sp\u00ed\u0161e ne\u017e aby vyhov\u011bl t\u011bm, kte\u0159\u00ed cht\u011bj\u00ed prohl\u00ed\u017ee\u010d ze sv\u00fdch syst\u00e9m\u016f odstranit, tento pr\u016fvodce chyt\u0159e obrac\u00ed tabulku a […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[5],"class_list":["post-8502","post","type-post","status-publish","format-standard","hentry","category-how-to","tag-windows"],"acf":[],"_links":{"self":[{"href":"https:\/\/howtogeek.blog\/cs\/wp-json\/wp\/v2\/posts\/8502","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/howtogeek.blog\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/howtogeek.blog\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/howtogeek.blog\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/howtogeek.blog\/cs\/wp-json\/wp\/v2\/comments?post=8502"}],"version-history":[{"count":1,"href":"https:\/\/howtogeek.blog\/cs\/wp-json\/wp\/v2\/posts\/8502\/revisions"}],"predecessor-version":[{"id":8503,"href":"https:\/\/howtogeek.blog\/cs\/wp-json\/wp\/v2\/posts\/8502\/revisions\/8503"}],"wp:attachment":[{"href":"https:\/\/howtogeek.blog\/cs\/wp-json\/wp\/v2\/media?parent=8502"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/howtogeek.blog\/cs\/wp-json\/wp\/v2\/categories?post=8502"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/howtogeek.blog\/cs\/wp-json\/wp\/v2\/tags?post=8502"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Zv\u00fdrazn\u011bn\u00ed jedine\u010dn\u00fdch funkc\u00ed Edge<\/h2>\n
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Zm\u011bna marketingov\u00e9 hry<\/h2>\n