{"id":5692,"date":"2024-11-18T06:51:04","date_gmt":"2024-11-18T06:51:04","guid":{"rendered":"https:\/\/howtogeek.blog\/zh\/?p=5692"},"modified":"2024-11-18T06:51:04","modified_gmt":"2024-11-18T06:51:04","slug":"top-8-hotjar-alternatives-to-consider-in-2024","status":"publish","type":"post","link":"https:\/\/howtogeek.blog\/zh\/top-8-hotjar-alternatives-to-consider-in-2024\/","title":{"rendered":"2024 \u5e74\u503c\u5f97\u8003\u616e\u7684 8 \u500b Hotjar \u66ff\u4ee3\u54c1"},"content":{"rendered":"<p>\u7db2\u7ad9\u6240\u6709\u8005\u7d93\u5e38\u5c0b\u6c42\u900f\u904e\u6709\u6548\u8ffd\u8e64\u7528\u6236\u6d3b\u52d5\u4f86\u589e\u5f37\u7528\u6236\u53c3\u8207\u5ea6\u4e26\u63d0\u9ad8\u5167\u5bb9\u53ef\u8b80\u6027\u7684\u65b9\u6cd5\u3002 Hotjar \u662f\u4e00\u6b3e\u65bc 2014 \u5e74\u63a8\u51fa\u7684\u7db2\u8def\u5206\u6790\u8edf\u9ad4\uff0c\u56e0\u5176\u5f37\u5927\u7684\u529f\u80fd\u800c\u53d7\u5230\u7db2\u8def\u7ba1\u7406\u54e1\u548c\u90e8\u843d\u5ba2\u7684\u6b61\u8fce\u3002\u4f46\u662f\uff0c\u5982\u679c\u60a8\u6b63\u5728\u5c0b\u627e\u66f4\u7cbe\u78ba\u7684\u8cc7\u6599\u8ffd\u8e64\u66ff\u4ee3\u65b9\u6848\uff0c\u6709\u5e7e\u500b\u512a\u79c0\u7684\u9078\u9805\u53ef\u4ee5\u63d0\u4f9b\u5c0d\u4f7f\u7528\u8005\u884c\u70ba\u7684\u66f4\u6df1\u5165\u7684\u4e86\u89e3\u3002<\/p>\n<h2 class=\"wp-block-heading\"><strong>2024 \u5e74\u71b1\u9580 Hotjar \u66ff\u4ee3\u54c1<\/strong><\/h2>\n<p>\u5982\u679c Hotjar \u4e0d\u80fd\u5b8c\u5168\u6eff\u8db3\u60a8\u7684\u9700\u6c42\uff0c\u8acb\u4e0d\u8981\u64d4\u5fc3\uff01\u5404\u7a2e\u5f37\u5927\u7684\u6d41\u91cf\u5206\u6790\u5de5\u5177\u53ef\u4ee5\u95e1\u660e\u4f7f\u7528\u8005\u5982\u4f55\u8207\u60a8\u7684\u7db2\u7ad9\u6216\u61c9\u7528\u7a0b\u5f0f\u4ea4\u4e92\uff0c\u5e6b\u52a9\u60a8\u512a\u5316\u5167\u5bb9\u7b56\u7565\u3002<\/p>\n<h3 class=\"wp-block-heading\"><strong>1. \u5b8c\u6574\u6545\u4e8b<\/strong><\/h3>\n<figure class=\"wp-block-image\"><img alt=\"\u5168\u6587\" decoding=\"async\" src=\"https:\/\/cdn.howtogeek.blog\/wp-content\/uploads\/2024\/11\/FullStory.webp\" title=\"\u5168\u6587\"\/><\/figure>\n<p>FullStory \u4f7f\u7528\u6236\u80fd\u5920\u5728\u5404\u7a2e\u700f\u89bd\u5834\u666f\u4e2d\u9032\u884c\u5ee3\u6cdb\u7684\u641c\u5c0b\u4e26\u904e\u6ffe\u4f7f\u7528\u8005\u64cd\u4f5c\u3002\u8a72\u5e73\u53f0\u64c5\u9577\u6578\u4f4d\u9ad4\u9a57\u5206\u6790\uff0c\u63d0\u4f9b\u5148\u9032\u7684\u641c\u5c0b\u529f\u80fd\u548c\u985e\u4f3c\u5f71\u7247\u7684\u6703\u8a71\u91cd\u64ad\uff0c\u4ee5\u9032\u884c\u5168\u9762\u7684\u4f7f\u7528\u8005\u6703\u8a71\u5206\u6790\u3002\u5176\u8907\u96dc\u7684\u8abf\u8a66\u5de5\u5177\u5c0d\u958b\u767c\u4eba\u54e1\u7279\u5225\u6709\u5229\u3002<\/p>\n<p><strong>\u63a2\u7d22\u66f4\u591a\uff1a<a href=\"https:\/\/www.fullstory.com\/\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\">FullStory<\/a><\/strong><\/p>\n<h3 class=\"wp-block-heading\"><strong>2. \u6ed1\u9f20\u6d41\u7a0b<\/strong><\/h3>\n<figure class=\"wp-block-image\"><img alt=\"\u6ed1\u9f20\u6d41\" decoding=\"async\" src=\"https:\/\/cdn.howtogeek.blog\/wp-content\/uploads\/2024\/11\/Mouseflow.webp\" title=\"\u6ed1\u9f20\u6d41\"\/><\/figure>\n<p>Mouseflow \u662f\u4e00\u6b3e\u529f\u80fd\u5f37\u5927\u7684\u6703\u8a71\u91cd\u64ad\u548c\u71b1\u5716\u5de5\u5177\uff0c\u53ef\u8ffd\u8e64\u4f7f\u7528\u8005\u7684\u9ede\u64ca\u3001\u79fb\u52d5\u548c\u6efe\u52d5\u884c\u70ba\u3002\u900f\u904e\u8996\u89ba\u5316\u7db2\u7ad9\u4e0a\u7684\u8a2a\u5ba2\u6d3b\u52d5\uff0c\u5b83\u53ef\u4ee5\u7c21\u5316\u57fa\u65bc\u7528\u6236\u53c3\u8207\u5ea6\u7684\u6c7a\u7b56\u904e\u7a0b\u3002\u9019\u4f7f\u5176\u6210\u70ba Hotjar \u7684\u5f37\u5927\u66ff\u4ee3\u54c1\uff0c\u7279\u5225\u662f\u5c0d\u65bc\u8a73\u7d30\u7684\u4f7f\u7528\u8005\u884c\u70ba\u5206\u6790\u3002<\/p>\n<p><strong>\u767c\u73fe\u66f4\u591a\uff1a<a href=\"https:\/\/mouseflow.com\/\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\">Mouseflow<\/a><\/strong><\/p>\n<h3 class=\"wp-block-heading\"><strong>3. \u53ef\u898b<\/strong><\/h3>\n<figure class=\"wp-block-image\"><img alt=\"\u53ef\u898b\u7684\" decoding=\"async\" src=\"https:\/\/cdn.howtogeek.blog\/wp-content\/uploads\/2024\/11\/Matomo.webp\" title=\"\u53ef\u898b\u7684\"\/><\/figure>\n<p>Matomo\uff08\u4ee5\u524d\u7a31\u70ba Piwik\uff09\u662f Hotjar \u7684\u958b\u6e90\u66ff\u4ee3\u54c1\u3002\u4f5c\u70ba\u4e00\u500b\u81ea\u8a17\u7ba1\u5e73\u53f0\uff0c\u5b83\u53cd\u6620\u4e86 Google Analytics \u7684\u8a31\u591a\u529f\u80fd\uff0c\u540c\u6642\u6388\u4e88\u7528\u6236\u5c0d\u5176\u8cc7\u6599\u7684\u5b8c\u5168\u6240\u6709\u6b0a\u3002\u9019\u4f7f\u5f97\u5b83\u6210\u70ba\u90a3\u4e9b\u512a\u5148\u8003\u616e\u96b1\u79c1\u548c\u8cc7\u6599\u4e3b\u6b0a\u7684\u4eba\u7684\u4e00\u500b\u4ee4\u4eba\u4fe1\u670d\u7684\u9078\u64c7\u3002<\/p>\n<p><strong>\u4e86\u89e3\u66f4\u591a\uff1a<a href=\"https:\/\/matomo.org\/\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\">\u99ac\u6258\u83ab<\/a><\/strong><\/p>\n<h3 class=\"wp-block-heading\"><strong>4. \u667a\u6167\u5916\u89c0<\/strong><\/h3>\n<figure class=\"wp-block-image\"><img alt=\"\u667a\u6167\u5916\u89c0\" decoding=\"async\" src=\"https:\/\/cdn.howtogeek.blog\/wp-content\/uploads\/2024\/11\/Smartlook.webp\" title=\"\u667a\u6167\u5916\u89c0\"\/><\/figure>\n<p>Smartlook \u56e0\u70ba\u7db2\u7ad9\u548c\u884c\u52d5\u61c9\u7528\u7a0b\u5f0f\u63d0\u4f9b\u7cbe\u78ba\u5206\u6790\u800c\u8d0f\u5f97\u4e86\u8072\u8b7d\u3002\u5176\u7d93\u6fdf\u9ad8\u6548\u7684\u89e3\u6c7a\u65b9\u6848\u4f7f\u5176\u6210\u70ba\u5c0b\u6c42\u7d9c\u5408\u5206\u6790\u5de5\u5177\u7684\u4f01\u696d\u7684\u71b1\u9580\u9078\u64c7\uff0c\u5c24\u5176\u662f\u5728 Hotjar \u592a\u6602\u8cb4\u7684\u60c5\u6cc1\u4e0b\u3002<\/p>\n<p><strong>\u63a2\u7d22 Smartlook\uff1a<a href=\"https:\/\/www.smartlook.com\/\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\">Smartlook<\/a><\/strong><\/p>\n<h3 class=\"wp-block-heading\"><strong>5. \u96a8\u8eab\u807d<\/strong><\/h3>\n<figure class=\"wp-block-image\"><img alt=\"\u96a8\u8eab\u807d\" decoding=\"async\" src=\"https:\/\/cdn.howtogeek.blog\/wp-content\/uploads\/2024\/11\/asset_hWNETIClBFs8zrF0.webp\" title=\"\u96a8\u8eab\u807d\"\/><\/figure>\n<p>WalkMe \u662f\u4e00\u500b\u7d9c\u5408\u6578\u4f4d\u5e73\u53f0\uff0c\u65e8\u5728\u900f\u904e\u6709\u6548\u7684\u8b8a\u66f4\u7ba1\u7406\u548c\u5373\u6642\u6307\u5c0e\u4f86\u63d0\u9ad8\u7528\u6236\u63a1\u7528\u7387\u3002\u5176\u5ee3\u6cdb\u7684\u529f\u80fd\u4f7f WalkMe \u6210\u70ba Hotjar \u7684\u6709\u529b\u66ff\u4ee3\u54c1\uff0c\u7279\u5225\u662f\u5c0d\u65bc\u5c08\u6ce8\u65bc\u4f7f\u7528\u8005\u5f15\u5c0e\u548c\u8edf\u9ad4\u63a1\u7528\u7684\u4f01\u696d\u800c\u8a00\u3002<\/p>\n<p><strong>\u4e86\u89e3\u66f4\u591a\uff1a<a href=\"https:\/\/www.walkme.com\/\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\">WalkMe<\/a><\/strong><\/p>\n<h3 class=\"wp-block-heading\"><strong>6. \u760b\u72c2\u96de\u86cb<\/strong><\/h3>\n<figure class=\"wp-block-image\"><img alt=\"\u760b\u72c2\u86cb\" decoding=\"async\" src=\"https:\/\/cdn.howtogeek.blog\/wp-content\/uploads\/2024\/11\/Crazy-Egg.webp\" title=\"\u760b\u72c2\u86cb\"\/><\/figure>\n<p>Crazy Egg \u4ee5\u5176\u773c\u7403\u8ffd\u8e64\u529f\u80fd\u812b\u7a4e\u800c\u51fa\uff0c\u63d0\u4f9b\u71b1\u5716\u3001\u6efe\u52d5\u5716\u548c\u8ffd\u8e64\u9ede\u64ca\u7684\u4e94\u5f69\u7d19\u5c51\u5de5\u5177\u7b49\u529f\u80fd\u3002\u900f\u904e\u4e86\u89e3\u5ba2\u6236\u8208\u8da3\u548c\u4e92\u52d5\uff0cCrazy Egg \u4f7f\u7db2\u7ad9\u6240\u6709\u8005\u80fd\u5920\u6709\u6548\u512a\u5316\u5176\u8f49\u63db\u7b56\u7565\u3002<\/p>\n<p><strong>\u770b\u770b\uff1a<a href=\"https:\/\/www.crazyegg.com\/\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\">\u760b\u72c2\u7684\u96de\u86cb<\/a><\/strong><\/p>\n<h3 class=\"wp-block-heading\"><strong>7. \u5e78\u904b\u6a59<\/strong><\/h3>\n<figure class=\"wp-block-image\"><img alt=\"\u5e78\u904b\u6a59\" decoding=\"async\" src=\"https:\/\/cdn.howtogeek.blog\/wp-content\/uploads\/2024\/11\/Lucky-Orange-2.webp\" title=\"\u5e78\u904b\u6a59\"\/><\/figure>\n<p>Lucky Orange \u7d50\u5408\u4e86\u8f49\u63db\u7387\u512a\u5316\u548c\u5ba2\u6236\u56de\u994b\u529f\u80fd\uff0c\u53ef\u4ee5\u6709\u6548\u8861\u91cf\u7db2\u7ad9\u6548\u80fd\u3002\u5176\u7528\u6236\u53cb\u597d\u7684\u4ecb\u9762\u78ba\u4fdd\u53ea\u9700\u4e00\u773c\u5373\u53ef\u7372\u5f97\u898b\u89e3\uff0c\u4f7f\u5176\u6210\u70ba\u521d\u5b78\u8005\u548c\u7d93\u9a57\u8c50\u5bcc\u7684\u884c\u92b7\u4eba\u54e1\u7684\u5bf6\u8cb4\u5de5\u5177\u3002<\/p>\n<p><strong>\u4e86\u89e3\u66f4\u591a\uff1a<a href=\"http:\/\/www.luckyorange.com\/\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\">\u5e78\u904b\u6a59<\/a><\/strong><\/p>\n<h3 class=\"wp-block-heading\"><strong>8.\u751f\u9bae\u5e02\u5834<\/strong><\/h3>\n<figure class=\"wp-block-image\"><img alt=\"\u751f\u9bae\u884c\u92b7\u54e1\" decoding=\"async\" src=\"https:\/\/cdn.howtogeek.blog\/wp-content\/uploads\/2024\/11\/Freshmarketer.webp\" title=\"\u751f\u9bae\u884c\u92b7\u54e1\"\/><\/figure>\n<p>Freshmarketer \u662f\u4e00\u6b3e\u5305\u7f85\u842c\u8c61\u7684\u884c\u92b7\u81ea\u52d5\u5316\u5957\u4ef6\uff0c\u53ef\u4fc3\u9032\u806f\u7d61\u4eba\u7ba1\u7406\u3001\u6e05\u55ae\u5efa\u7acb\u548c\u8996\u89ba\u5438\u5f15\u529b\u7684\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u6d3b\u52d5\u3002\u5176\u76f4\u89ba\u7684\u8996\u89ba\u5316\u7de8\u8f2f\u5668\u53ef\u4ee5\u8f15\u9b06\u4fee\u6539\u6587\u5b57\u548c\u5716\u50cf\uff0c\u4f7f\u5176\u6210\u70ba\u5c0b\u6c42\u589e\u5f37\u53c3\u8207\u7b56\u7565\u7684\u884c\u92b7\u4eba\u54e1\u7684\u91cd\u8981\u5de5\u5177\u3002<\/p>\n<p><strong>\u767c\u73fe\u66f4\u591a\uff1a<a href=\"https:\/\/www.freshworks.com\/apps\/freshsales\/freshmarketer_-_marketing_automation_software\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\">Freshmarketer<\/a><\/strong><\/p>\n<h4 class=\"wp-block-heading\"><strong>\u7de8\u8f2f\u7684\u898b\u89e3<\/strong><\/h4>\n<p>\u9019\u4e9b Hotjar \u7684\u66ff\u4ee3\u54c1\u662f\u6709\u6548\u8ffd\u8e64\u7db2\u7ad9\u4e0a\u7528\u6236\u6d3b\u52d5\u7684\u4e00\u4e9b\u6700\u4f73\u5de5\u5177\u3002\u900f\u904e\u5229\u7528\u9019\u4e9b\u5206\u6790\u5e73\u53f0\uff0c\u60a8\u53ef\u4ee5\u589e\u5f37\u7db2\u7ad9\u7684\u53ef\u7528\u6027\u4e26\u66f4\u597d\u5730\u70ba\u53d7\u773e\u670d\u52d9\u3002\u9019\u4e9b\u5de5\u5177\u4e2d\u54ea\u4e00\u6b3e\u5f15\u8d77\u60a8\u7684\u5171\u9cf4\uff1f\u5728\u4e0b\u9762\u7684\u8a55\u8ad6\u4e2d\u5206\u4eab\u60a8\u7684\u60f3\u6cd5\uff01<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u7db2\u7ad9\u6240\u6709\u8005\u7d93\u5e38\u5c0b\u6c42\u900f\u904e\u6709\u6548\u8ffd\u8e64\u7528\u6236\u6d3b\u52d5\u4f86\u589e\u5f37\u7528\u6236\u53c3\u8207\u5ea6\u4e26\u63d0\u9ad8\u5167\u5bb9\u53ef\u8b80\u6027\u7684\u65b9\u6cd5\u3002 Hotjar \u662f\u4e00\u6b3e\u65bc 2014 \u5e74\u63a8\u51fa\u7684\u7db2\u8def\u5206\u6790\u8edf\u9ad4\uff0c\u56e0\u5176\u5f37\u5927\u7684\u529f\u80fd\u800c\u53d7\u5230\u7db2\u8def\u7ba1\u7406\u54e1\u548c\u90e8\u843d\u5ba2\u7684\u6b61\u8fce\u3002\u4f46\u662f\uff0c\u5982\u679c\u60a8\u6b63\u5728\u5c0b\u627e\u66f4\u7cbe\u78ba\u7684\u8cc7\u6599\u8ffd\u8e64\u66ff\u4ee3\u65b9\u6848\uff0c\u6709\u5e7e\u500b\u512a\u79c0\u7684\u9078\u9805\u53ef\u4ee5\u63d0\u4f9b\u5c0d\u4f7f\u7528\u8005\u884c\u70ba\u7684\u66f4\u6df1\u5165\u7684\u4e86\u89e3\u3002 2024 \u5e74\u71b1\u9580 Hotjar \u66ff\u4ee3\u54c1 \u5982\u679c Hotjar \u4e0d\u80fd\u5b8c\u5168\u6eff\u8db3\u60a8\u7684\u9700\u6c42\uff0c\u8acb\u4e0d\u8981\u64d4\u5fc3\uff01\u5404\u7a2e\u5f37\u5927\u7684\u6d41\u91cf\u5206\u6790\u5de5\u5177\u53ef\u4ee5\u95e1\u660e\u4f7f\u7528\u8005\u5982\u4f55\u8207\u60a8\u7684\u7db2\u7ad9\u6216\u61c9\u7528\u7a0b\u5f0f\u4ea4\u4e92\uff0c\u5e6b\u52a9\u60a8\u512a\u5316\u5167\u5bb9\u7b56\u7565\u3002 1. \u5b8c\u6574\u6545\u4e8b FullStory \u4f7f\u7528\u6236\u80fd\u5920\u5728\u5404\u7a2e\u700f\u89bd\u5834\u666f\u4e2d\u9032\u884c\u5ee3\u6cdb\u7684\u641c\u5c0b\u4e26\u904e\u6ffe\u4f7f\u7528\u8005\u64cd\u4f5c\u3002\u8a72\u5e73\u53f0\u64c5\u9577\u6578\u4f4d\u9ad4\u9a57\u5206\u6790\uff0c\u63d0\u4f9b\u5148\u9032\u7684\u641c\u5c0b\u529f\u80fd\u548c\u985e\u4f3c\u5f71\u7247\u7684\u6703\u8a71\u91cd\u64ad\uff0c\u4ee5\u9032\u884c\u5168\u9762\u7684\u4f7f\u7528\u8005\u6703\u8a71\u5206\u6790\u3002\u5176\u8907\u96dc\u7684\u8abf\u8a66\u5de5\u5177\u5c0d\u958b\u767c\u4eba\u54e1\u7279\u5225\u6709\u5229\u3002 \u63a2\u7d22\u66f4\u591a\uff1aFullStory 2. \u6ed1\u9f20\u6d41\u7a0b Mouseflow 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